Assessing 10 Key Fisheries for the US Market against the WWF Traceability Principles

This project provided a simple summary analysis of ten fisheries selected by WWF-US against WWF’s Traceability Principles for wild caught fish . Seafood traceability has emerged as a key tool against the trade in illegal, unreported and unregulated (IUU) fish and is particularly important for responsible companies that are looking to ensure supply chain security. WWF national offices through their partnerships with seafood industry are improving the traceability and these principles were developed to assist these private sector partners in asking the right questions when assessing their supply chains.

The six traceability principles as outlined are as follows:

1. Essential information;
2. Full Chain Traceability;
3. Effective Tracking of Product Transformations;
4. Digital Information and Standardized Data Formats;
5. Verification; and
6. Transparency and Public Access to Information.

This project assessed the likelihood of each of the principles being met for particular fisheries. This has been based on tangible evidence and MRAG's experience of similar fisheries (i.e. the same species, gear, region, scale etc.) but without an exhaustive series of data requests. At the end of the assessment an indication is given in terms of a simplified ranking for the species identified highlighting those at higher or lower risk.



Start Date: 

Sunday, 20 December, 2015 to Monday, 15 February, 2016

Services Provided: 

IUU Risk Assessment

Traceability Benchmarking Assessment

% as lead firm: 


Proportion MRAG: 


Duration (months): 


Number of Staff: 


Staff Names and Functions: 

John Pearce - Project Director Emi Katoh - Project Leader

Name of Client: 


Client Address: 

United Kingdom

Project Tags: 


Origin of Funding: 



United States of America

Project Value: 

US$ 1740